Facebook Advertising for Small Businesses
With over one billion people on the platform, Facebook represents an enormous marketing opportunity for brands that know how to take advantage of Facebook's tools.
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Social Media
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7 YouTube Marketing Strategies for More Plays, Shares, and Follows
Hello, is anyone watching? Use this guide to boost your YouTube channel’s views, shares, and follows in no time.
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Influencer Marketing: What to Know and How to Get Started
What are the most important influencer marketing strategies? How do you measure the effectiveness of an influencer campaign? We’ve got all the answers here.
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TikTok Ads: What to Know, Plus Tips and Tricks
FYP, cheugy, and Charli D’Amelio — welcome to the world of TikTok! Here are the best tips and tricks to get started.
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Influencer Marketing: How to Pay Your Influencers
Nobody enjoys talking about money, but when it comes to influencer marketing, it’s an unavoidable topic. Here's everything you need to know.
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The Influencer Marketing Guide for Shopify Plus Merchants
As the influencer title becomes more ambiguous by the day, navigating the world of influencer marketing can be tricky. Make things easier by using our guide.
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How to Find the Best Influencers for Your Brand: A Checklist
Want to get started with influencer marketing but can’t afford to spend a million dollars? Use this checklist to narrow down your influencer shortlist!
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The Ultimate List of Influencer Content Creation Ideas
Now that you’ve chosen your influencers, it’s time for the fun part: creating content! Here are some content ideas to get you started.
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How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business
Looking to add rocket fuel to your Shopify business through social ads? This guide has some of our favorite tips for success.
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4 Ways to Increase Brand Awareness on Social Media
Social media and brand awareness go together like Oreos and milk — as long as you know how to do the equivalent of “twist, lick, and dunk.” Here's how.
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Swipe Up No More: 4 Ways to Use Instagram Link Stickers
Instagram is revamping its popular social-selling feature once again, so here’s everything you need to know about the Instagram link sticker.
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How to Go Viral on Social Media: The Secret Recipe
Going viral on social media can help increase your brand's visibility drastically very quickly, but virality is elusive! Find out how you can engineer it.
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Key Metrics and KPIs for Social Media Advertising Performance Tracking
Learn about all the best social media advertising metrics and KPIs you should measure and track to help make key decisions in your social media ad strategies.
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The Ultimate List of Social Media Changes
Here’s our ultimate list of social media changes, including new updates and features, to hit your favorite social media platform this year.
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How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business
This guide will teach you everything you should know about social advertising to launch your Shopify brand into the stratosphere.
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Instagram Advertising Template for Shopify
Here's a fillable, Mad Libs-style infographic that helps Shopify store owners put together their own perfect Instagram ad.
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7 Ways Fashion Brands Can Leverage Social Selling
These expert social selling strategies will help fashion brands test the waters and figure out which channel is the right fit.
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Everything You Need to Know About Pixel Codes
The concept of pixel codes may be confusing, especially when it’s discussed without context. What is it, and why is it important? Click here to find out how pixels help you in marketing.
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