Social Media

Social Media Advertising

Social media advertising refers to advertisements served to users on social media platforms. Learn about the different types of social media ads, benefits, and more.

Read More

Trends and Tips to Elevate Your 2024 Marketing Strategy

Marketers should plan to take advantage of any opportunities and aim to turn obstacles into positive solutions in 2024! Here are some tips and tricks to make this year your best yet.

Read More

A Guide to Facebook Lookalike Audiences

A Facebook lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. Click here to learn how to use them.

Read More

Guide to Social Media Marketing for Small Businesses

Read More

Comparing TikTok Ads vs. Facebook Ads

Read More

How TikTok’s Shopping Ads Can Help You Win This Holiday Season

TikTok’s Shopping ads are a powerful ad format that can help you unlock the audience you need to make this holiday season. Click here to get the step-by-step.

Read More

5 Spooktacular Halloween Campaigns to Draw Inspiration From

While it can be tempting to dedicate all your attention to Black Friday, there’s no reason you can’t launch a mini Halloween campaign as well. Here are five frightful Halloween campaigns to draw inspiration from.

Read More

Behind the Curtain: How Social Comment Moderation Improves Campaign Metrics

Find out how using comment moderation on social ads drives more conversions, protects brand reputation, and creates a positive community.

Read More

What is TikTok Shop and How to Use It

TikTok has recently integrated an ecommerce platform within the platform, making it easy for users to view and buy products from their favorite brands or creators without closing the app. Find out how to use TikTok shop for yourself here.

Read More

How to Use Instagram Story Ads for the Holidays

Instagram Stories engage millions of users every day. Are you using them to their full potential? Click here to find out how you can use this ad type to boost holiday campaign engagement.

Read More

Facebook Custom Audiences: Best Practices

Did you know that a whopping 94% of social media marketers use Facebook Ads? Let's go over the best practices for Facebook Custom Audiences.

Read More

Best Social Media for Advertising Your Business

Social media advertising isn't as effective for every business on every social media platform, let us help you find out which would be best for yours.

Read More

Getting Started With LinkedIn Advertising

Learn everything you need to know about advertising on LinkedIn, including how LinkedIn advertising works, types of ads, best practices, how to create campaigns, and more.

Read More

Getting Started With Pinterest Advertising

Learn everything you need to know about Pinterest advertising, including how it works, how to get started with advertising on Pinterest, costs, examples, benefits, and more.

Read More

Getting Started With Advertising on Twitter

Learn everything you need to know about advertising on Twitter, including how Twitter advertising works, types of Twitter ads, best practices, campaign examples, and more.

Read More

Instagram Advertising: Getting Started with Advertising on Instagram

Learn everything you need to know about how to get started with Instagram ads, including how advertising on Instagram works, costs, examples, benefits, and more.

Read More

Facebook Advertising: Getting Started with Advertising on Facebook

Looking to advertise on Facebook? Learn about Facebook advertising cost, examples, how it works, and discover why Facebook is a great platform for advertising.

Read More

How to Use Social Media for Lead Generation

If you want to maximize your social media efforts and tap into its lead generation potential, there are many ways to use it in your strategy. Here are strategies for B2B and more!

Read More