Advertising in 2025: Privacy Changes & Trendy Hype Plateaus
With 2024 wrapping up, we’re optimistic about what the future brings for advertising. Here’s what you need to brace for 2025 and stay ahead.
Read More
Personalization
-
-
What is Connected TV (CTV) Advertising? A Beginner's Guide
Connected TV (CTV) advertising refers to delivering targeted advertisements through internet-connected television sets or devices, departing from traditional TV advertising. Dive into an intro here.
Read More
-
5 Strategies to Increase User Acquisition
User acquisition strategies are the backbone of online success. Learn how to use these 5 expert strategies to increase your user acquisition today.
Read More
-
How to Turn Holiday Bargain Hunters Into Loyal Customers
After you’ve engaged with many discount-hunting customers during the holidays, what happens? Don’t let one-off buyers disappear from your radar! Convert them into loyal buyers with these tips.
Read More
-
Campaign Tracking: The Limitations of Google Analytics 4 (GA4)
In the fast-paced digital marketing world, understanding your ad campaign’s true impact is critical for staying competitive. Click here to learn about why using more than just GA4 is critical.
Read More
-
AdRoll + Klaviyo: Boost Conversions with Personalized Ads
Enhance your marketing strategy with personalization at its core. We've partnered with Klaviyo to bring you an integration that helps you elevate engagement and conversions through consistent, personalized marketing experiences.
Read More
-
The Ultimate Guide to Demographic Segmentation
Demographic segmentation can help you reach your target audience with precision. Learn how to use demographics to optimize your campaign and increase conversions.
Read More
-
The AdRoll + Klaviyo Integration: Elevate ROI and Enhance Customer Experience
Today we announce an exciting new partnership and product integration with Klaviyo — an intelligent marketing automation platform for email, SMS and push notifications.
Read More
-
The Ultimate Guide to Geographic Segmentation
Discover how geographic segmentation helps you reach your customers. Tailor your marketing campaigns to specific regions and get more conversions.
Read More