Transform Your Loyalty Program with Data-Driven Retention Strategies

How RMS Beauty created a 450% higher Loyalty Participation Rate vs. the Industry Standard

Everyone loves to feel special.

Customers who feel acknowledged are more likely to remain loyal to your brand than those who feel like a nameless number. But what does that look like in practice and how do you set your loyalty program up for success?

Meet Alejandra Tenorio, Sr. Director of Digital Marketing + eCommerce at RMS Beauty – a natural makeup & skincare company dedicated to providing their customers with clean, organic ingredients. RMS Beauty Rewards Club is the cultivation of customer-first marketing strategies, fueled by data from their website, purchases, and more.

In this webinar, Alejandra will walk you through the steps to build a strong customer loyalty program that fits your brand’s goals and audience.

Key Topics:

• Understanding what data to collect and how to translate it into actionable insights for customer retention
• Effective methods to create personalized customer loyalty programs
• How to build meaningful connection at each stage of the customer journey

---

---

---