The marketing resource library for growing your brand.

Case Studies

Total Expert

Total Expert

Total Expert achieved 100% closed-won deals attribution with AdRoll ABM. Read the case study to see how they redefined their ICP, achieved 93% account reach, and streamlined operations with HubSpot.

Cohere Health

Cohere Health

Learn how Cohere Health chose AdRoll ABM (formerly RollWorks) for account-based marketing, achieving measurable impact and aligning sales and marketing.

Quint

Quint

Discover how Quint boosted site traffic, ROAS, and conversions for F1® Experiences with AdRoll's full-funnel, multichannel advertising, including CTV, display, and social.

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Guides & Reports

TL;DR of GTM: 2026’s Must-Have Pocket Guide of Terms

TL;DR of GTM: 2026’s Must-Have Pocket Guide of Terms

Chances are you’ve been inundated with a whole new slew of acronyms, terms, and hot topics. That’s why we’ve created your TL;DR pocket guide.

The Magic of Ecommerce Marketing: Strategies, Budgets, & Tactics for Seasonal Moments in 2026

The Magic of Ecommerce Marketing: Strategies, Budgets, & Tactics for Seasonal Moments in 2026

Q4 is your biggest revenue opportunity of the year.

Intent Data 101: More Than a Buzzword

Intent Data 101: More Than a Buzzword

Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.

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Webinars

CTV Ads That Perform: Unlock Smarter Targeting With AdRoll + Experian

CTV Ads That Perform: Unlock Smarter Targeting With AdRoll + Experian

Watch on-demand as AdRoll and Experian give an inside look at our newest CTV advertising solution—built to help marketers reach the right households with smarter, privacy-conscious data. Watch now.

Innovative Women in Digital Advertising

Innovative Women in Digital Advertising

Leading women in digital advertising share insights on high-impact programmatic strategies, team building, and navigating the evolving digital landscape. Watch now.

Data-Driven Retention Strategies for Customer Loyalty Programs

Data-Driven Retention Strategies for Customer Loyalty Programs

Watch on-demand as experts walk through every step of building a data-driven strategy for your customer loyalty program. Meet your brand goals and engage your audience. Watch now.

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Knowledge Center Articles

Click-through Rate (CTR)

Discover the meaning, calculation, and practical applications of click-through rate (CTR) to measure your digital marketing campaign performance.

Prospecting

Enhance your marketing efforts with proven prospecting techniques. Explore various ways to engage and convert potential customers.

Retargeting

Discover the power of retargeting ads. Learn the 8 steps to create effective retargeting campaigns for driving conversions and engagement!

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Read the Latest on the AdRoll blog

Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.

December 2nd, 2025

How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps

To help start your ABM journey strong — or strengthen your priorities for the coming year — here’s a five-step guide to creating an ABM strategy plan built with internal selling in mind. Use it to plot your approach, position your plan, and convince your audience of what you already know.

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November 26th, 2025

AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences

By adopting AI, businesses can provide more personalized experiences and streamline their marketing processes. In this blog we’ll explore the unique synergy between AI and ABM and how marketers can embrace this powerful duo.

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November 12th, 2025

MQL vs. SQL: A Guide to Maximizing Revenue Growth

If you want to reach the right audience at the right time, you need to know the difference between an MQL and an SQL. Our guide gives you the distinction so you can improve B2B marketing and sales efforts.

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