Mobile Ad Attribution: How App Tracking Works
App tracking is essential for driving growth and ensuring you stay ahead of the curve. Let’s take a closer look at mobile app tracking and how it works.
Read More
Third-Party Cookies: Are They Going Away?
Topics Covered:
Relevant advertising is always appreciated by online shoppers. In fact, the demand for more relevant ads in social feeds and online has only gone up.
What else has had a rise in demand, going as far as becoming legislation? Privacy.
Third-party cookies have been the go-to tool for marketers for a while, but recent changes in laws and regulations in the name of data privacy have started cutting them out. Here’s a quick look at the evolution of third-party cookies and what their future holds.
Don’t Let an Uncertain Future Determine Your Advertising
Start investing in channels now for returns in the future. Learn more about how AdRoll can help you create a relevant, engaging buying journey for your customers that’s ready for today and tomorrow.
Last updated on August 6th, 2024.