Unrolling: The Goodboy Brand
Find out how Goodboy serves as a brilliant counterpoint to the tropes, cliches, and memes that make up so much of startup coverage.
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D2C/Ecommerce
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Ad Creatives: Best Practices for D2C Finance Companies
Here are best practices for ad creatives that D2Cs in the finance industry can adopt to get their message across in a highly competitive marketplace.
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Consumer Behavior: 13 Post-Pandemic Trends to Watch
Here are 13 ways that consumer behavior is evolving post-pandemic, and the standout trends that every marketer should look out for.
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How Home Appliance and Electronics Brands Are Winning
Quarantine means increased demand for electronics and home appliance brands —and an unprecedented opportunity for the direct-to-consumer (D2C) market.
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Why Change Management Is the Top Marketing Skill
Marketing change management is the #1 marketing skill — especially when it comes to maintaining and growing D2C brands.
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16 Products to Support #ShopSmall and Help You Survive Quarantine
#ShopSmall by making purchases directly from e-commerce stores (and maybe make your quarantine life a little happier in the process!).
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Post-Coronavirus: The D2C Guide for Reopening
Whether it’s focusing on customer relationships or making the leap to marketing automation, here are some tactics that every D2C will need post-coronavirus.
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The Social Media Marketing Tools You Can't Miss
To help you optimize the use of your social channels, here are some social media marketing tools that are worth considering for D2C brands.
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Fun At-Home Activities for Kids (and Adults)
Working from home can be challenging. In this post, we explore different activities to engage the whole family during quarantine.
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Four Tips for Building a Digital Customer Journey
The customer journey is the key to finding customer-centricity and business success. It’s even more powerful in the context of a digital-first strategy. Read 4 powerful tips for creating a digital customer journey.
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What Q1 Earnings Reports Might Tell Us About the Future of Brands
Let’s take a walk among the Q1 financials of some of the big-name companies, and what that might mean for the future of brands.
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How to Job Search During Economic Downturns
What’s the best way to manage a job search during trying times and still come out successful? Here are some tips to keep in mind.
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Best Paid Education Courses to Help You Get Employed
Here’s a roundup of some of the best-paid education (and wellness) courses on the web to boost post-COVID-19 career prospects.
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How to Use Pinterest to Generate Free Organic Leads
As a business, one of your biggest priorities is getting as many qualified leads as possible. Let’s explore how to use Pinterest to generate free leads.
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High-Impact, Low-Cost Marketing Channels
Here’s a list of marketing channels to consider exploring in the short term, as well as other channels to be aware of once uncertainty stabilizes.
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What Is Behavioral Marketing?
What's behavioral marketing? And how has it completely changed the way successful companies interact with their customers?
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COVID-19: How Challenger Brands Can Take Over Where Big Retailers Fail
The world is witnessing a shift from brick-and-mortar retail to an e-commerce model. This signifies an immense opportunity for challenger brands.
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How to Write Win-Back Email Copy
To run a successful business, it’s important to keep long-term, loyal customers. Here's how to create win-back email copy to reengage customers.
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