How do programmatic and non-programmatic advertising compare? In this blog, we’ll discuss the main differences between these marketing methods to help advertisers make an informed decision when choosing how to incorporate them into their marketing mix.
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You’ve stumbled across this blog and will soon discover a strategy to stop losing potential customers to competitors and encourage more local purchases: location-based advertising.
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Leveraging RDAs within the Google Display Network helps advertisers reach a broader audience. Let’s explore the specific advantages they bring to your campaigns.
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The bottom of the funnel is the stage where you focus on turning interested customers into loyal ones. Your BOFU marketing needs to give these potential customers the right incentive and resolve any lingering doubts to complete their purchase.
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If you have low conversion rates, receive negative feedback, or struggle to reel in high-quality leads, it might be time to assess your full-funnel marketing strategies.
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With the rise of virtual assistants like Siri, Google Assistant, and Alexa, consumers are turning to voice commands to search for information, make purchases, and interact with brands. Advertisers must adapt their strategies to effectively reach and engage with these consumers in this era. Click here to learn.
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Learn about what multivariate testing is, how it differs from A/B testing, and how to implement multivariate testing as a part of your digital marketing strategy.
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Get holiday search engine optimization (SEO) tips to make sure your brand is at the right place in search results at the right time during the holiday season.
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Here's all you need to know about Facebook Ad Targeting, including ways to narrow your audience and improve the ROI of your ads.
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