Guide to Building a Video Marketing Strategy
Most businesses use video marketing — that's no surprise. However, what separates a successful video from a flop is a robust video marketing strategy.
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It’s All About Empathy: How to Understand, Influence, and Connect With Customers
A strategy based on behavioral psychology and customer empathy can help brands influence consumer behavior and create long-lasting customer relationships.
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What Is Customer Lifetime Value and How Do You Calculate It?
Customer lifetime value is one of the most critical pieces of information to calculate. By doing so, you can gain a 360° view of your marketing. Learn more.
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How Online Audience Targeting Works
As technology and shoppers' tastes evolve, it becomes increasingly critical to create personalized journeys for your target audiences. Learn more.
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Why Brand Awareness Is Important
Over the past decade, the customer-brand relationship has evolved. In this post, we shine a light on brand awareness and show why it matters so much.
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How to Measure the Success of Video Content
There are three key ways that you can reap all of the benefits of video content while measuring and optimizing for long-term success.
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4 D2C Companies Doing Brand Storytelling Right
D2C brands continue to utilize brand storytelling to build customer loyalty. In this post, we show how you can replicate their tactics.
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Hit Your Angles: Make a Good Impression with Video Content
Building brand awareness is all about getting the right kind of attention and video content does just that by leaving a lasting impression.
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Why You Should Be Using Videos
You may think you don't have the resources or the team to utilize video. We've debunked five common misconceptions and show how you can leverage videos.
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