How Global Challenges Shape Consumer Trends
During a global crisis, how do brands prepare to take advantage of new opportunities when it’s impossible to say what those opportunities look like?
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Your Marketing Toolbox Needs a Makeover
Many marketers think they're a tool away from cracking the customer code, but a bloated marketing toolbox makes it harder to keep track of it all.
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In Times of Uncertainty, What Matters Most for Marketers?
Here are some actions you can take to prepare for any situation: economic uncertainty, a global pandemic, or any other force out of your control.
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A Guide to Discounts and Promotions for D2C Brands
It's important to distinguish the difference between a discount and a promotion and when direct-to-consumer (D2C) should use each.
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Startup Guide: How to Attract Customers
Our startup guide will help you create a strong plan to attract customers from the early stages of development.
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What Is Purchase Frequency and How Do You Increase It?
It’s much cheaper to retain customers than it is to acquire new ones, which is why it’s essential to measure and increase purchase frequency. Learn more.
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What is Brand Awareness?
Brand awareness is all about telling a brand story that creates emotional connections with customers. Savvy D2C brands use it to imporve CLV and CAC.
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Is Co-Marketing the Key to D2C Marketing Success?
Two is better than one: Co-marketing campaigns can produce great results for companies of all sizes, particularly direct-to-consumer brands — find out how.
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The Comprehensive List of Brand Awareness Tools
Let's break down the tools available to help you boost your brand awareness and measure it effectively and efficiently so that you can grow your brand.
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