Minimum Advertised Pricing for Online Companies
It can be challenging for brands to ensure their products have consistent pricing across the web. Cue the minimum advertised pricing policy.
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Senior Director of Product Marketing @ AdRoll
Laura Smous is the Senior Director of Product Marketing at AdRoll.
It can be challenging for brands to ensure their products have consistent pricing across the web. Cue the minimum advertised pricing policy.
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Data-driven marketing is a key tool in one of the most critical components of any strong marketing plan — pricing strategy.
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What is measurement? Measurement uses metrics and key performance indicators (KPIs) to figure out how your efforts are impacting your business.
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Building buyer personas is the most critical step in achieving personalized and accurate marketing campaigns that will satisfy these audiences.
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Your ads don’t need to be perfect when they go live. A big part of marketing is testing and changing your methods accordingly.
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Since D2C brands directly communicate with their customers, creating quality content assets has never been more critical.
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Since D2C brands have end-to-end control over all of their processes, it’s essential to have a comprehensive marketing strategy in place.
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Whether it’s your brand’s mission or it’s founding story, it’s important to figure out what your company’s key differentiators are.
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In business, competitive research matters. Conduct an effective competitive analysis by using this easy step-by-step process.
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