Conversion Tracking: A Beginner's Guide
Discover everything you need to know about conversion tracking on your website, including how to clearly define your conversions, set goals, and more.
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Director of Marketing Analytics and Insights @ AdRoll
Jimmy is the Director of Marketing Analytics and Insights at AdRoll which basically means that he’s a professional cat-herder and data nerd. Other than whiteboarding big ideas, he enjoys all manners of food, travel, and woodworking.
Discover everything you need to know about conversion tracking on your website, including how to clearly define your conversions, set goals, and more.
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Here’s a close look at the five most important aspects of a site audit you can tackle with Google Analytics.
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Google Analytics is one of the most important tools for a marketer. Here is a beginner’s guide to all the metrics you should zero in on.
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In this article, we’ll review how to use attribution in Google Analytics, highlight key features and limitations, and more.
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Learn how to choose an attribution model for your e-commerce brand and you’ll have the information that you need to craft effective campaigns and more.
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Here's how you can use data-driven attribution to accurately analyze marketing performance and optimize campaigns to achieve maximum ROI.
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Psychometrics is all about getting a real understanding of customers — their wants, needs, and motivations — and creating better online experiences.
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Data is everywhere. But, while most analytics report what has already occurred, predictive analytics uses data from the past to predict the future.
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Big data, AI, and machine learning technologies are changing global business practices. To remain competitive, brands need to embrace data-driven marketing.
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