The Different Types of Multi-Touch Attribution Modeling [INFOGRAPHIC]
Learn more about multi-touch attribution models, the benefits, how they differ from other models, and how to implement multi-touch attribution for your campaigns.
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Director of Marketing Analytics and Insights @ AdRoll
Jimmy is the Director of Marketing Analytics and Insights at AdRoll which basically means that he’s a professional cat-herder and data nerd. Other than whiteboarding big ideas, he enjoys all manners of food, travel, and woodworking.
Learn more about multi-touch attribution models, the benefits, how they differ from other models, and how to implement multi-touch attribution for your campaigns.
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Competitive benchmarking and competitive analysis are two separate ways to solve an issue. So, what exactly is competitive benchmarking?
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Now is the time to master your metrics. Check out our tips on how to build an e-commerce metrics dashboard that goes beyond the basics.
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