Let's pull back the curtain and explore the journey of a CTV ad bid, from the initial bid request to the moment it appears on a shopper’s screen. We’ll walk through how advertisers optimize bids to reach the right audience and stay on track with their campaign goals.
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Let's go over 8 CTV ad platforms and how they compare across reach, audience targeting, and measurement. We'll look at AdRoll, Viant, TTD, StackAdapt, Google DV360, Amazon DSP, MNTN, and Vibe.
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Since CTV excels at establishing brand recall, creative will cement itself in customers’ minds. We spoke with Chad Rogers, CRO and co-founder of our video production partner Lemonlight, about how they work with clients to create standout CTV creative — take note.
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We see evidence of growing CTV adoption, with CTV ad spend projected to reach $46.89 billion by 2028. What are advertisers using CTV for and why? The stats show that it’s multipurpose.
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If you’re a CMO, your job is to make sure your brand gets noticed, remembered, and chosen. Easier said than done in today’s fragmented, scroll-happy media environment. That’s why Connected TV (CTV) is quickly earning a place in the modern marketer’s full-funnel toolkit. Click here to learn more.
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Advertisers are curious if CTV will lead to quick wins, which they can sometimes gain from other digital platforms. Yes and no. Evidence shows shoppers do buy from CTV, but many advertisers consider it a platform to prioritize brand awareness.
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Some recent data highlights the trend in growing CTV attention and reveals where advertisers are putting CTV budget. The average time spent per day with CTV will grow 6.9% this year, and CTV ad attention rose to 51.5% in Q1 2024.
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CTV’s targeting is a significant leap from traditional TV ads, which relied on broad demographics and lacked granular control. Here’s how CTV empowers them to reach the right audience with precision.
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You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!
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