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AdRoll Excels in G2’s Winter 2026 Report: A Top-Ranking Season of Digital Advertising Wins and Category Leadership
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The most valuable measure of success is satisfaction from real customers. That's why we at AdRoll are ecstatic to share the results of G2’s Winter 2026 Report. This winter, we excelled.
The AdRoll platform includes two products: AdRoll, our multi-channel advertising solution for reaching, converting, and retaining customers across web, social, video, mobile, and CTV; and AdRoll ABM, our full-funnel ABM solution offering predictive insights, dynamic audiences, and multi-channel advertising to drive pipeline and revenue. Both products earned standout recognition this season.
This achievement is a testament to the value we deliver to our customers every day. If you are looking for a partner with proven momentum, customer satisfaction, and unparalleled expertise in driving growth, G2’s Winter 2026 report confirms AdRoll is the clear choice.
AdRoll’s Winter 2026 Success By the Numbers
AdRoll’s platform success and recognition in the G2 Winter 2026 report showcases overwhelming customer confidence. These rankings are a testament to the real-world success and trust our customers place in our services every day.
We earned 41 Leader Badges and improved our ranking in 172 reports, qualifying for 434 G2 reports globally. Our leadership is further anchored by securing the #1 spot in three categories:
The Momentum Grid® Report for Retargeting
The United Kingdom Regional Grid® Report for Mobile Advertising
The Mid-Market Grid® Report for Retargeting
Additionally, we ranked among the top three solutions in 36 reports.
AdRoll: Driving Success for Mid-Market Businesses
We are honored to have once again earned the G2 Leader badge in Mid-Market Retargeting, Mobile Advertising, Display Advertising, and Cross-Channel Advertising.
This recognition demonstrates AdRoll’s commitment to delivering high-quality solutions that drive measurable results for mid-market businesses. It’s a testament to our innovative approach, robust features, and the trust our customers place in us to help them succeed across key advertising channels.
Leading the Way in ROI, Ease of Use, and Customer Satisfaction
This season, AdRoll picked up badges in key categories, further cementing the excellence and value in the services we provide for our customers.
Best estimated ROI in mid-market retargeting
Once again, AdRoll has been recognized as a leader in delivering excellent value for mid-market retargeting technology, reinforcing its position as a trusted partner for businesses looking to maximize their marketing ROI. This badge highlights our ongoing dedication to providing high-performing, customer-friendly solutions that drive growth and success for our clients.
Easiest setup in mid-market Connected TV (CTV) advertising platforms
AdRoll provides an intuitive and streamlined setup, enabling businesses to quickly launch and manage CTV campaigns with minimal effort.
G2’s Users Love Us badge
We are delighted to share that we have secured G2’s "Users Love Us" badge once more. This recognition is granted exclusively to software solutions that receive reviews consistently demonstrating an outstanding level of customer satisfaction.
AdRoll ABM: Driving B2B Success for Account-Based Strategies and Mid-Market Growth
Leader in account-based advertising, retargeting, account-based analytics, cross-channel advertising, and display advertising
AdRoll ABM stands out for its exceptional ability to drive B2B advertising solutions, delivering strong and efficient results for businesses.
Regional leader in mid-market Americas account-based orchestration platforms
Recognized as a regional leader, this achievement highlights how our ABM solutions help mid-market businesses across the Americas optimize their account-based strategies and drive growth.
G2’s Users Love Us badge
AdRoll ABM — along with our parent platform, AdRoll — has once again been recognized with G2’s "Users Love Us" badge. This award is a testament to the exceptional customer experience we provide to our ABM users.
What the G2 Winter 2026 Report Reveals
The leadership recognized in the G2 Winter 2026 Report signals one thing clearly: AdRoll is built to help ambitious digital advertisers thrive. Whether you are seeking a high-performing platform or a trusted partner focused on customer satisfaction, our results across the Grid Reports directly reflects the confidence our customers place in us and the tangible results we deliver. We extend our sincerest thanks to the customers who took the time to share their feedback and support AdRoll on G2.
Ready to see how AdRoll can help you grow? Request a demo.
Last updated on December 12th, 2025.