Media Coverage

VP of Product, Hans Fischmann, on what brands need to know about AI search ads

By Hans Fischmann

Ad Age September 15, 2025

Brands may see a golden opportunity in advertising on AI search platforms, but the emerging space is so unsettled that marketers hardly know how ads will work within it. Some experts even think brands could have to pay a fortune to show an ad on ChatGPT—a market more akin to connected TV than traditional search.

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Read more on AdAge.com

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