Every conference attendee asks this question: What session should I go to?. To help you navigate B2BMX 2026 powered by Advertising Week, we have over 60 speakers that will be on stage in California next week.
The three day conference has seven focused tracks to ensure your team leaves with strategies to drive 2026 success. Every session is built to deliver real-world value, combining cutting-edge insights, practical strategies, and peer-driven learning.
Whether you’re leading a demand gen team, building a content engine, or redefining your go-to-market strategy, our agenda is tailored to support your growth at every level.
Meet the 2026 B2BMX Speakers
So before to give you a better idea of what sessions you want to attend, meet our speakers for the 2026 B2BMX conference:
Ricky Abbott
Ricky Abbott serves as President for Transmission. With over 20 years of consulting experience with companies of all sizes and industry verticals, Ricky is an authority on B2B marketing. Whether it’s brand, demand, sales enablement, or ABM, Ricky has helped clients transform their Sales and Marketing operations through pioneering, customer-first programs designed to drive growth. He works with key stakeholders from the managerial level to CMOs and the Board to get to the heart of his clients’ ‘why’ – questioning every brief to ensure that what clients say they want is aligned with what they really need.
Session: The Modern CMO’s Playbook: Bridging the Gap between CMO and Company
Eric Agnew
Eric Agnew, Chief Revenue Officer at Ignitium: ABX Orchestration, is a Helper of Enterprise B2B Tech and SaaS companies to design, build, and scale ABX programs that drive real pipeline.
Session: 10 Things That Great ABM Programs Do
Victoria Albert
Victoria Albert serves as INFUSE’s Chief Marketing Officer (CMO), leading global marketing and go-to-market (GTM) initiatives with a focus on impact and growth. She is known for pioneering a discoverability-to-revenue discipline that connects buyer behavior, data, and execution to measurable growth. Victoria operates at the intersection of insight and action, translating research into strategy and strategy into results.
Session: AI, Trust, and Discoverability: What CMOs and GTM Teams Must Do Differently in 2026
Jen Allen-Knuth
Jen Allen-Knuth is the founder of DemandJen, where she helps Sales teams stop sounding like robots and start facilitating C-level conversations that move deals forward. After 18 years as a frontline seller at Corporate Executive Board and The Challenger Sale, Jen saw firsthand that the biggest threat to revenue wasn’t the competition – it’s buyer status quo. She went on to become the Chief Evangelist of Challenger and the Head of Community Growth for Lavender AI. Now she teaches reps how to un-stick stalled deals, create status-quo-busting outbound messages, and bring a frame breaking POV to discovery with CXOs.
Session: Marketing in the Shiny Object Era: Sharpen Our Stories to Overcome Buyer Status Quo
Celia Aniskovich
Celia Aniskovich is a New York based director and producer. Her career began in live broadcast news as an NBC Page before she transitioned into narrative and documentary filmmaking. She has directed, produced, developed and consulted on numerous US & UK projects and her films and series have been broadcast around the world. In April of 2020, How to Fix a Drug Scandal, which Celia co-produced, broke the top 5 most-watched shows on Netflix three days after it premiered. In July of 2020, Fear City: New York vs the Mafia, which Celia field produced, became the #1 most watched show on Netflix at that time 24 hours after it premiered. Celia also produced the successful, Surviving Jeffrey Epstein, for Lifetime. This year, she launched a new longform nonfiction digital magazine, Switchboard, which serves as an IP incubator for TV and Film properties.
Session: Brand Jeopardy – The Day AI Went Primetime
Terry Arnold
Terry Arnold is a demand strategy leader at DemandFactor who focuses on turning buyer behavior into practical revenue execution. He works with B2B organizations to design engagement models that align marketing and sales around how real purchase decisions unfold across multiple stakeholders. With more than two decades in revenue marketing and enablement, Terry helps teams move beyond isolated leads toward conversations grounded in role, problem, and business priority. His work centers on making engagement actionable, giving sellers context and helping marketers create momentum instead of activity.
Session: Buying Group Blind Spots, BOFU Bias, and the Dark Funnel: What Modern Pipeline Strategy Really Requires
Josh Baez
NetLine’s Josh Baez is a buyer-obsessed B2B marketing leader with over a decade of experience driving demand, pipeline, and revenue through modern, insight-led marketing. Known for his creative problem-solving and strategic mindset, Josh specializes in demand generation, ABM, and content strategy, helping brands translate audience understanding into growth that actually moves the business. At the core of his work is a simple belief: the best marketing isn’t about leads. It’s about understanding what buyers truly care about. His work has helped brands elevate positioning, strengthen customer relationships, and move beyond reporting metrics to delivering real business outcomes.
Session: Pipeline’s Getting Harder: Why Early-Stage Demand Needs a New Operating Model
Jim Bell
Jim leads global marketing efforts at LeanData. He brings more than 20 years of experience leading growth in technology companies. Prior to LeanData, Jim was CMO at Torch Leadership Labs as well as Glint, where he led marketing for over six years from its inception through the company’s acquisition by LinkedIn.
Session: The New Execution Layer of B2B: How Orchestration Changes Go to Market
Kyla Bobola
Kyla is Director of Marketing at IRIS Software in the Americas, where she leads demand generation and ABM programs focused on pipeline growth and revenue impact. She has established marketing operations from scratch, scaled teams, and drives triple-digit pipeline growth year over year. Kyla’s background spans ABM, sales enablement, customer marketing, and large-scale events, and she brings a pragmatic, operator’s perspective to modern marketing execution.
Session: The Meaningful AI Shift in Email Marketing
Kathleen Booth
Kathleen Booth is a B2B marketing executive, community builder, and writer focused on the intersection of AI, brand, and revenue growth. As VP of Marketing at Sequel.io, she leads an AI-first, brand-forward approach to building pipeline and trust in a rapidly changing GTM landscape. Kathleen writes and speaks about modern marketing leadership, ethical AI adoption, and the future of intelligent, human-centered growth.
Session: Building Community That Converts: Practical Models for Modern B2B Teams
Mark Bornstein
As VP of Marketing and Chief Evangelist for ON24, Mark is the world’s leading voice for webinar marketing & digital engagement. He brings over 20 years of experience with leading technology brands and hosts one of the longest-running webinar series, the ON24 “Marketing Best Practices Series” and presents at marketing conferences around the globe.
Session: The Multiplier Effect: 5 New Innovations to Supercharge Your Webinars
Greg Brown
Greg Brown is a seasoned marketing executive and VP of Marketing at Melissa, a leading provider of global data quality and identity verification solutions. With over 15 years of experience spanning brand strategy, product marketing, corporate communications, and demand generation, Greg is known for turning complex messaging into clear-market impact. At Melissa, he leads initiatives that merge storytelling with data accuracy, helping B2B brands strengthen customer trust, power personalization, and accelerate revenue.
Session: Buying Group Blind Spots, BOFU Bias, and the Dark Funnel: What Modern Pipeline Strategy Really Requires
Uky Chong
Uky Chong is the Founder and CEO of ToXPAND, a B2B demand generation company built on transparency and accountability. At ToXPAND, Uky is redefining pipeline growth through first-party, AI-powered demand programs that deliver measurable results without black-box tactics. Known for building high-performing teams and scalable systems, Uky leads with a simple principle: Do what’s right—always. His work focuses on helping organizations grow pipeline the right way, aligning technology, data, and people to drive sustainable, trustworthy results.
Session: How to Minimize Risk & Avoid Getting Burned by Lead Gen Vendors
Taylor Corrado
Taylor Corrado, Senior Director of Brand Marketing at Wistia, is a passionate B2B Senior Marketing Director with 15+ years experience in a variety of industries including MarTech, Nonprofit Tech, Corporate Travel, and Video, with a strong focus on SaaS. Experienced in leadership, overall marketing strategy, digital and content marketing, demand generation, and go-to-marketing alignment.
Sessions: Stop Overproducing: How to Create B2B Video That Performs Without Big Budgets
Mason Cosby
As the marketing leader for multiple boutique and bootstrapped businesses, Mason Cosby saw firsthand that shiny ABM programs packed with expensive tech tools don’t guarantee success—but a scrappy, strategic approach does. Now, as the founder of Scrappy ABM, Mason leads a team of experts who specialize in low-budget, high-impact marketing strategies. His keynotes and workshops cut through the fluff, delivering real, tactical insights that drive measurable results.
Session: Stop Scaling. Start Stacking.
Joey D’Agostino
Joey D’Agostino is Vice President at Intentsify, where he helps B2B marketers turn buyer intent and data-driven insights into measurable pipeline and revenue impact. With a focus on modern demand strategy and go-to-market alignment, Joey works closely with marketing leaders to drive smarter engagement across the buyer journey. He is passionate about helping teams move beyond signal collection to true activation—aligning data, channels, and messaging to engage buyers at the right moment and turn insight into action at scale.
Session: Scaling Account-Based Marketing for Growth: Deloitte’s Intent-Driven Approach
Nadia Davis
Nadia Davis, VP of Marketing, CaliberMind, helps companies build market-defining authority that forces competitors to react, consistently delivering lucrative new logo growth and total pipeline ownership by focusing on the fundamental truth of the data. As a senior GTM executive and marketing turnaround specialist, Nadia is known for transforming underperforming functions into high-velocity revenue engines within the enterprise MarTech and SaaS sectors.
Session: Marketing Means Business: How to Shape the Marketing Value Narrative, Win the Boardroom, Tame the Algorithm, and Own the Bottom Line
Pam Didner
Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.
Sessions: Authentic Storytelling with AI: Balancing Efficiency and Creativity
Building an Actionable Marketing Plan Executives Actually Approve
Kate DiLeo
Kate DiLeo is a brand architect, #1 international bestselling author, top-ranked speaker, and the founder of The Brand Trifecta— the proven methodology that has helped thousands of organizations craft brands that bring more prospects to the table and generate more customers who buy. Kate’s approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition.
Session: How CallRail Achieved a 20% Increase in Conversions (in only 30 days!) by Refining Their Brand
Brendan Farnand
Brendan is the Co-Founder and Chief Evangelist at Knak, where he’s on a mission to revolutionize the way marketing teams create campaigns. A seasoned expert in demand generation, customer experience and all things MOps, Brendan is passionate about empowering marketers with no-code solutions that unleash creativity and speed up execution. With a keen sense of innovation, he empowers brands to develop high-impact campaigns that drive meaningful revenue – without roadblocks.
Session: The Meaningful AI Shift in Email Marketing
Hans Fischmann
Hans Fischmann is the Vice President of Product at AdRoll, where he leads strategy and development of AI-driven marketing technology for B2B and B2C marketers. With more than 25 years of experience across media, data, and technology, he is best known as the inventor of Pause Ads, which earned back-to-back Emmy Awards for transforming connected TV advertising. He has also pioneered advances in retail media, guided product teams at Apple, AT&T, and Xandr.
Session: The Future-Proof Stack: Navigating Limited Resources, Connected Systems, and AI-Powered Growth
