AdRoll announces major brand transformation

AdRoll has announced a major brand transformation, unifying its offerings under a single name to streamline its market presence and solidify its leadership in advertising technology. As part of the shift, RollWorks will become AdRoll ABM, forming one connected platform powered by AI. The new structure delivers two clear solutions: AdRoll for multi-channel advertising and AdRoll ABM for B2B account-based marketing. Alongside the rebrand, AdRoll introduced its AI Assistant to help marketers create campaigns faster, improve performance, and simplify reporting.