Holiday campaigns must be up and running by the time consumers begin their gift purchases; otherwise, brands are “behind the eight ball,” Phil Carney, manager of account management at digital marketing platform AdRoll, tells Digiday.
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Holiday campaigns must be up and running by the time consumers begin their gift purchases; otherwise, brands are “behind the eight ball,” Phil Carney, manager of account management at digital marketing platform AdRoll, tells Digiday.