July 10, 2023From snail mail to email marketing and from flyers to banner ads - we've experienced a full evolution in marketing and the technology that goes hand in hand with it. Today, a lot of monotonous marketing tasks are simplified and automated. This means that after you create a website, you'll be at a fork to choose from dozens of marketing tools, such as those provided by Wix, to make your business most efficient.
Since the list of invaluable digital marketing tools is far from short, in this article, we've gathered the 40 best marketing tools you can use to maximize your digital small business marketing efforts.
What are marketing tools?
Marketing tools are technologies that companies can leverage to promote their products, goods and services. Most businesses use several different types of technologies for different purposes, such as analytics, improving customer acquisition cost advertising or even social media marketing.
It’s essential that you are set up for success when starting or growing your business, and digital marketing software can help you automate and manage many of the time-consuming manual tasks. By doing so, you’re free to focus on the most crucial parts of scaling your business.
Advertising programs
Is it your priority to find more customers for your online store? Then this next marketing tool is for you. AdRoll uses sophisticated audience targeting to enable you to identify those most likely to become repeat buyers and gets in front of them with your ads. You can get your message to a specific demographic but also target them based on interests and hobbies.
But that is just the start. AdRoll also lets you target by context and lookalikes. After you get in front of the right audience and bring leads to your site, the platform has other relationship-building software and features available, including rich analytics and email marketing.
