Level Up & Win With Retargeting

This is part 2 of 2 of our holiday readiness webinar series.

Join Damien Voita, Principal Campaign Manager at AdRoll, as he discusses strategies for advertisers to optimize their campaigns for the high-stakes holiday season. This session builds on session 1, where viewers learned about building brand awareness, and focuses on intent-based targeting.

In this session, you'll learn:

• Segmenting audiences by intent

• Matching creative messaging to buyer intent

• The importance of active campaign management

• How to avoid creative fatigue and adjusting frequency

• How to optimize ad campaigns for overall business outcomes vs. platform-specific metrics

• How to turn seasonal holiday shoppers into long-term customers