KNB Online Achieves Nearly 60x ROAS With AdRoll

At KNB Online, our mantra is simple: Results are the only thing that matters. Entrepreneurs and business owners come to KNB so they can make more money. If we can’t deliver that, we risk losing our reputation — and our business.

KNB is a full-service digital marketing agency. We help businesses get the most out of paid ads, handling everything from strategy to launch. Whether it’s building a new website, setting up a funnel, running a campaign, or creating a Shopify store, we look for what’s already working and find ways to boost it so our clients can up their game to the next level.

The promises of even bigger gains

Our biggest problem? We weren’t always getting the best possible Return on Ad Spend (ROAS) from our retargeting campaigns. Retargeting goes after warm leads, people who have visited a site, probably viewed some products, but didn’t buy for one reason or another. They’re almost there, but just need a little push to get them across the finish line to purchase.

In digital marketing, the money’s in the follow-up. One out of every 10 people who visit a site might make an immediate purchase, but there are then nine potential customers who are now a warm audience. Reaching them with a retargeting campaign should yield a really solid ROI, but the numbers weren’t as great as I knew they could be.

What frustrated me most was our existing services. We previously used Google and Meta Ads for retargeting, but building campaigns was tough. Anyone familiar with these platforms knows the pain: The clunky backend. Long waits to upload. Constant updates that inevitably break existing campaigns and force you to relearn everything. Delayed responses to urgent questions. And on and on and on.

Even after jumping through all those hoops, our ability to get our ads in front of our audience was disappointing. If a site had five banner spots, Google would only get us one. It’s no wonder our campaigns didn’t perform as well as we wanted.

As founder and lead marketer at KNB, I needed a more efficient way to create campaigns and get my clients the returns they deserved. It was time to leave Google and Meta behind for a more comprehensive solution.

The platform for powerful and easy digital marketing

When I found AdRoll, I was blown away by the platform’s precise retargeting capabilities, which reach across all networks and display ads simultaneously across all banners. It’s unique, creating a highly branded experience and ensuring our campaigns follow prospective customers wherever they go online. There’s nothing else like it.

Aside from retargeting, AdRoll solves multiple digital marketing challenges. One example is their AI Assistant, which offers intelligent campaign tips. It can help scale production, work more efficiently, and avoid some common rookie mistakes.

For KNB, the AI Assistant provides actionable insights to help us fine-tune our campaigns. That’s especially valuable to me, since I manage a lot of accounts and can’t always dive deep into each one at the drop of a hat. The AI Assistant’s suggestions let me move quickly to get the best results for every client.

Maximizing ROAS by getting the timing right

AdRoll has become a key part of KNB’s marketing stack. We can set up campaigns within minutes, and any platform updates make things easier, not more complicated. The power and ease of AdRoll add up to better results.

Retargeting is just one part of marketing, but it’s a big driver of revenue for our clients. In one recent example, we increased a client’s ROAS to almost 60x with more effective retargeting. That means for every dollar spent, they see nearly $60 in revenue generated. We see similar results with our other clients, and it’s simply from reaching people who are ready to buy and giving them that last push to complete the sale.

Not only are our clients getting larger returns, but they’re seeing ROI faster. Thanks to AdRoll’s integrations, we have much more data than we did before, and that data gives us a clearer picture of what’s working within our campaigns.

In one case, I learned that a client’s average time from first click to purchase was 20 days. This insight allowed us to build a specific retargeting campaign around that timeframe to nudge buyers towards purchase when they were naturally ready to make the next move.

Leaving nothing on the table

When results are what matter, you can’t take a chance on partners who don’t deliver. The AdRoll team does not disappoint. My dedicated account manager always responds quickly and irons out any issues I have. That’s a big difference from my experience with other platforms, and that support means I have more time to spend on client strategy.

Partnering with AdRoll is probably the best thing I’ve done for my agency. We now know that our clients’ message is in front of the right people at the right time and we can turn more clicks into sales. When I compare client successes with other agency owners, those of us who use AdRoll share a similar path: a track record of outstanding results that keeps clients coming back, expanding their business, and making referrals.

If you’re not using AdRoll, you’re literally leaving money on the table to the tune of tens or even hundreds of thousands of dollars. One thing’s for sure: We’re not losing out at KNB Online. Our clients are getting every penny’s worth.