On average, dynamic ads see a 2x higher click-through-rate and 50% lower cost per acquisition compared to static ads. AdRoll helps you re-engage your customers with personalized product experiences, sourced directly from your ecommerce store feed.
No two customers are the same, which means their ad experiences shouldn’t be, either. Dynamic ads remind shoppers of the items they previously viewed and what they’re missing out on — wherever they go across the web and social media.
Our AI-powered recommendation system populates ads with optimal products based on individual user data. That means every shopper sees the products most relevant to them, whether those items have been added to their cart or are similar to past purchases.
Simply connect your product feed to AdRoll, choose your dynamic ad creative, and sit back while you watch the results roll in. We take the headache out of marketing personalization.
The main problem we wanted to solve when we started working with AdRoll was to drive better performance. The focus for this was through dynamic display retargeting. We slowly expanded that to focus on multiple channels like social, display (non dynamic) and native. We also bundled this with awareness tactics like video to understand how all the channels worked together. We have seen a gradual increase in revenue and ROAS since moving to AdRoll.
- Manesh R.
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