Advertising in 2025: Privacy Changes & Trendy Hype Plateaus
With 2024 wrapping up, we’re optimistic about what the future brings for advertising. Here’s what you need to brace for 2025 and stay ahead.
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Advance customers from “curious” to “cart” with dynamic ads
On average, dynamic ads see a 2x higher click-through-rate and 50% lower cost per acquisition compared to static ads. AdRoll helps you re-engage your customers with personalized product experiences, sourced directly from your ecommerce store feed.
Let your products speak for themselves
No two customers are the same, which means their ad experiences shouldn’t be, either. Dynamic ads remind shoppers of the items they previously viewed and what they’re missing out on — wherever they go across the web and social media.
Make better bets with advanced machine learning
Our AI-powered recommendation system populates ads with optimal products based on individual user data. That means every shopper sees the products most relevant to them, whether those items have been added to their cart or are similar to past purchases.
Creating customized experiences has never been easier
Simply connect your product feed to AdRoll, choose your dynamic ad creative, and sit back while you watch the results roll in. We take the headache out of marketing personalization.
The main problem we wanted to solve when we started working with AdRoll was to drive better performance. The focus for this was through dynamic display retargeting. We slowly expanded that to focus on multiple channels like social, display (non dynamic) and native. We also bundled this with awareness tactics like video to understand how all the channels worked together. We have seen a gradual increase in revenue and ROAS since moving to AdRoll.
- Manesh R.
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The Complete Guide to Successful Ad Creatives
Studies show creative is actually the most important factor in advertising and worth investing time into. Let’s talk about how to make effective ad creatives and where creative services come in.
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Programmatic vs. Non-Programmatic Advertising: What’s the Difference?
How do programmatic and non-programmatic advertising compare? In this blog, we’ll discuss the main differences between these marketing methods to help advertisers make an informed decision when choosing how to incorporate them into their marketing mix.
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