Actionable tips, community conversations, and marketing inspiration.

Scott Gifis

AdRoll Group Rebrands to NextRoll: What that Means for AdRoll

The digital marketing landscape has evolved since AdRoll began in 2006. With the launch of NextRoll, AdRoll is poised to continue supporting ambitious D2C brands in their growth marketing journey.

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Why Customer Lifetime Value Matters: A Discussion with AdRoll President, Scott Gifis (Part II)

During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.

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Why Customer Lifetime Value Matters: A Discussion with AdRoll President, Scott Gifis (Part I)

In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.

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Embrace Ambition and #DareToGrow

Successful marketing requires more than eye-catching creative. To truly stand out your campaigns must become ambitious - you must #DaretoGrow

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