Brand Awareness: How to Approach Brand Building
Brand awareness is essential to business growth. Here's how to approach brand building to produce long-term loyalty from customers.
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How to Create a Behavioral Targeting and Retargeting Strategy
By gathering data, segmenting, and targeting your audiences with behavioral targeting, you can vastly increase your sales and win client loyalty.
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How to Run Shopify Ads Through Facebook Ads 101
Shopify is a great platform for setting up an e-commerce store, but attracting new visitors can be hard. That's where Facebook Ads comes in. Learn more.
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5 Cart Abandonment Strategies for Success
It's frustrating when shoppers add items to a shopping cart, only to abandon the process before checkout. Here arestrategies to reduce total cart abandonment.
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COVID-19 Marketing Impact: Should You Cut Your Advertising Budget?
How does COVID-19 impact marketing spend? Should you cut spend or increase it? Here are some insights about adjusting your strategy with economic change
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7 Retargeting Best Practices
If you’re determined to maintain a competitive edge, you should include retargeting in your digital marketing toolbox. Check out these 7 best practices.
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11 Dynamic Retargeting Best Practices
Calling all marketers: e-commerce marketing strategies must incorporate dynamic retargeting to be fully effective.
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12 Strategies for Return On Ad Spend Optimization
To determine whether a campaign is making money you measure the ROAS, and to have good ROAS you need to optimize ad spend. Learn more.
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Mobile App Retargeting Best Practices
Employ these 6 mobile app retargeting best practices to jump ahead of the pack.
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