Actionable tips, community conversations, and marketing inspiration.

Mike Rancourt

Group Product Manager

Google Removes 4 Attribution Models in Ads and Analytics: What it Means for Marketers

Google Ads and Google Analytics 4 (GA4) will deprecate multiple attribution models including time decay, position-based, linear, and first-click, and will make their Data Driven Attribution (DDA) model the default. Find out how to react and keep your data attribution solid.

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