A Beginner’s Guide to Advanced Segmentation
Still blasting the same message to every shopper under the ☀️? There’s a better way to market your products and brand — and it starts with advanced segmentation.
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Principal Partner Marketing Manager @ AdRoll
Lindsay is the Principal Partner Marketing Manager at AdRoll. She gets a kick out of helping ecommerce brands solve both their big and not-so-big marketing challenges by sharing solutions that AdRoll and partners are cooking up. Lindsay counts herself lucky to live on the beautiful Central Coast of California with her 2 kids, 2 cats, and 1 husband.
Still blasting the same message to every shopper under the ☀️? There’s a better way to market your products and brand — and it starts with advanced segmentation.
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How to get shoppers to spend more? Here’s what to know about the psychology of pricing and discounting.
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With these easy ideas for providing five-star customer service, no shopper will ever complain about having to wait on hold again.
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Gearing up for selling offline, but have no idea where to start when it comes to POS systems? Here’s a checklist to help you out.
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So you have a vague idea of what you want your loyalty program to look like — awesome! As you move forward, use this checklist to make sure it’s as well designed as it can be.
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This step-by-step guide will help you remarket to existing customers with ease, from segmenting your audience to launching retargeting ads.
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Getting started with in-person selling? You’ll need this offline retail assets checklist!
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Use this checklist to help you prepare for your first offline selling experience, whether at a trade show, holiday booth, or pop-up.
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Learn about bridging offline and online selling and how ROPO (“research online, purchase offline”) fits in your omnichannel retail strategy.
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