This guide to retargeting platforms will show you what to look for in a modern retargeting platform, the types of platforms you can expect, and an overview of some of the best with their strengths and weaknesses.
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If you're looking into programmatic DSPs, AdRoll and StackAdapt both come up as key players. But at a glance, when do you choose which? We break down how they compare and their pricing. This post breaks down StackAdapt and AdRoll and how they compare on key features, capabilities, pricing, and plans.
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If you're unsure which platforms perform the best or how to create the most visually stunning video, here are the video advertising best practices.
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Customer Love Week is our annual Product and Engineering initiative dedicated to our customers. The result? Product updates our customers have been asking for.
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AdRoll helps you run full-funnel, multi-channel ad campaigns. Learn how our programmatic DSP enables better ad campaigns that convert customers.
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App tracking is essential for driving growth and ensuring you stay ahead of the curve. Let’s take a closer look at mobile app tracking and how it works.
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This is our second biannual Customer Love Week, and each year we wrap the week with product improvements customers have been asking for. Check out what we’ve worked on.
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CTV is one of the fastest-growing advertising channels, accounting for about one-third of total video ad spending. Let’s go over why CTV is a powerful tool for holiday marketing — it can reach more diverse audiences than you might expect.
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Advertisers should recognize the significant impact of contextual targeting — it establishes genuine connections with consumers and increases engagement. This strategy displays ads to viewers depending on the content they’re viewing at that moment.
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