Mobile Ad Attribution: How App Tracking Works
App tracking is essential for driving growth and ensuring you stay ahead of the curve. Let’s take a closer look at mobile app tracking and how it works.
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AdRoll's 2024 Customer Love Week: 6 New Improvements to AdRoll
This is our second biannual Customer Love Week, and each year we wrap the week with product improvements customers have been asking for. Check out what we’ve worked on.
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Why CTV Should Be a Part of Your Holiday Strategy
CTV is one of the fastest-growing advertising channels, accounting for about one-third of total video ad spending. Let’s go over why CTV is a powerful tool for holiday marketing — it can reach more diverse audiences than you might expect.
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Contextual Targeting Examples for Better Advertising Strategies
Advertisers should recognize the significant impact of contextual targeting — it establishes genuine connections with consumers and increases engagement. This strategy displays ads to viewers depending on the content they’re viewing at that moment.
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5 Elements Every Programmatic Strategy Should Have
A robust programmatic advertising strategy is a carefully curated set of efficient processes and actions that your business will use to maximize the benefits of programmatic ads. Let’s explore the five key elements every programmatic advertising strategy should include.
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How to Attribute Your Multi-Channel Marketing Strategy
Understanding the role individual platforms play in driving conversions, within a multi-channel marketing strategy is a challenge. Learn how to attribution your efforts and improve your marketing. Click here to get started.
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What is Connected TV (CTV) Advertising? A Beginner's Guide
Connected TV (CTV) advertising refers to delivering targeted advertisements through internet-connected television sets or devices, departing from traditional TV advertising. Dive into an intro here.
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Best Social Media for Advertising Your Business
Social media advertising isn't as effective for every business on every social media platform, let us help you find out which would be best for yours.
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Getting Started With LinkedIn Advertising
Learn everything you need to know about advertising on LinkedIn, including how LinkedIn advertising works, types of ads, best practices, how to create campaigns, and more.
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