October 8, 2026Search Marketing: SEO Campaign
How AdRoll Grew its CTV Search Presence by 200% to Drive Awareness and Interest for its New CTV Product by AdRoll for AdRoll
AdRoll grew its CTV search presence by 200% to drive awareness and interest in its new products, and helped marketers lacking information and guidance measure and optimize their own campaigns. The company built the CTV Knowledge Center, an educational hub that answered common questions marketers ask. The hub also demonstrated to brands how to start with AI-focused, search-first content. From June 2025 to April 2026, AdRoll’s campaign increased CTV search clicks by 49% and improved average rankings for new product launches from position 37 to 7.
Credits: Shae Henrie, Head of Content Marketing, AdRoll Wilson Lau, Lead Marketing Manager, SEO & Customer Intelligence, AdRoll Rochelle Burnside, Content Marketing Manager, AdRoll
